When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.
Though it might be hard to believe, one platform is not snecessarily better than the other. That said, you might find that one of the two solutions is more equipped to adapt to your clientele and the company’s needs.
Each of these platforms offers excellent results in the world of online advertising.
So what should I choose? Google or Facebook Ads? We’re here to help you find out.
Define Your Goals
Before you decide, there are several criteria to consider. Start with a list of your goals so that you can get to know your company’s needs.
Are you opting to advertise online so you can generate more traffic to your site? Are you looking to gain new customers, open the path to new possibilities, or get more calls from your prospects? Whatever your goals are, don’t let them out of your sight.
Below, we’ve compared the two iconic platforms of online advertising so you can look at everything clearly and make an informed decision.
Your Target
Successful advertising targets to the relevant people. Reaching the wrong people is both useless and counterproductive for you. You’ll be investing in completely ineffective publicity.
The first question you need to ask yourself is, therefore, who are my future clients? The goal is to study their habits to know which platform and means of communication will be the most effective for targeting your clientele.
The first question you need to ask yourself is, therefore, who are my future clients? The goal is to study their habits to know which platform and means of communication will be the most effective for targeting your clientele.
Ask yourself the questions, does my customer type search for products and services on Google? What social media networks do my prospects use?
As for Google Ads, campaign targeting is based on keywords. You, therefore, need to choose the search terms you want your ads to appear in. It is also possible to refine your target with geographical and demographical data.
For Facebook, there’s a different approach. The platform lets you target the profiles of different types of users who match your ideal clientele. To do so, the network uses the data of registered users and subsequently organizes them based on several criteria, such as their interests, behavior, or geographical area.
The Set-Up
Depending on what you’re looking for, how easy it is for you to set up a campaign could entail an important factor.
Google Ads campaigns have the advantage of offering a pretty fast and flexible set-up. This can be a plus if you want to use this platform to advertise for a special occasion. Certain keywords are more effective than others, depending on the time of year.
As for Facebook Ads, the process of setting up an ad campaign is more of a long-term thing. Though you can get your campaign up and running rather quickly, these campaigns require more work and foresight, particularly when it comes to targeting, formatting, and visuals.
The Cost
Both Facebook Ads and Google Ads operate on a pay-per-click basis, meaning that every time a user clicks on your ad, it costs you money. The prices, therefore, vary quite a bit on both platforms.
Despite that, as a general rule, Facebook tends to offer more affordable prices. Though this is just a suggestion and will depend on your desired results, for companies with smaller communication budgets, Facebook Ads tend to be a wise choice.
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