The visibility of the website is the primary concern of the designers. And to achieve this, SEO tools are put to use. Between SEO and SEA, the choice is made according to goodwill and aspirations. But what is the difference between these two references?
An Overview Of SEO
Acronym emanating from the English language, SEO is the set of actions and strategies that can prioritize the positioning of a website in the natural or organic results of search tools. Specific prerequisites are necessary for efficient SEO mastery, and they are summed up in a trilogy.
First, know the ranking method of the engine’s algorithm. Second, a list of keywords will be a compass for the site’s positioning. Third, carry out actions that converge with the mode of operation as well as the progress of the algorithm. Many agencies are now specialized in SEO.
SEO levers
Search engine optimization does not work in a vacuum as one might imagine. In executing the missions entrusted to it, it benefits from the helping hand of a certain number of levers. They are essentially 3 in number:
- The contents
- Netlinking
- And technical optimization
Google’s search engine gives credit to well-structured content with relevant answers, and the insertion of links testifies to the website’s notoriety. As for technical optimization, it strives to identify and correct the site’s failures and decentralizes its visibility.
Brief On SEA
Search Engine Advertising is an SEO tool that focuses on creating and optimizing advertisements for a fee. Which promotions are found on search engine result pages? By way of illustration, it is possible to carry out a campaign on Google Search Ads to grant a place of choice to a website on sensitive queries.
This type of Google operation is similar to the auction, where the property is sold to the highest bidder. For successful SEA campaigns, relying on a list of keywords defined upstream is imperative. This is where SEA joins SEO. Their competitive nature conditions the cost of keywords. The purpose of these words comes down to the conversion generated.
The Difference Between SEO And SEA
Although SEO tools agree on visibility and traffic generation from search engines, SEO and SEA still stand out. SEO offers its services complimentary, which is quite the opposite of the SEA, which works under underpaid conditions. The SEA has the monopoly of directing users towards a specific target taking into account their geographical location or center of interest. The effort’s determination and constancy in content creation are the exclusive responsibility of SEO. It is the same for strengthening the confidence of Internet users and the notoriety of a trademark.
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